Brianna Aguilar, Operations Coordinator
What’s up, internet! It’s your favorite Operations Coordinator at Media Advantage,
Brianna Aguilar. Today, I want to talk about something that doesn’t get nearly enough
attention but affects creators, brands, and everyday users alike: content fatigue. Trust
me, it’s more common than you think.
We all know the popular platforms such as Facebook, Instagram, TikTok, Snapchat, X,
and YouTube. These social media apps are where we go to be entertained, learn life
hacks, keep up with trends, or even escape reality for a bit. Personally, TikTok is my go-
to and if scrolling counted as a hobby, I’d probably be a professional by now.
But recently, while searching for inspiration for the next viral video, I noticed a pattern.
Most creators are either hopping on the latest trend or recreating a viral format, hoping
to capture that same magic of likes, comments, and shares. This isn’t necessarily new,
but what stuck out to me is just how much content fatigue has taken over social media.
The truth is that original ideas don’t always come overnight. Sometimes, recreating
something familiar feels like the logical choice. And honestly, I enjoy seeing different
spins on the same trend, it’s creativity in its own right. But it does make me wonder…
how long does a trend stay exciting before it becomes exhausting?
I decided to do some research and found out that the average trend lasts about a week,
while the maximum lifespan is usually around six months. Only a few manage to stick
around longer, because the content really resonates with people on a personal level.
Here’s the thing though, content fatigue isn’t just a “creator problem.” Viewers
experience it too. Think about how quickly a sound, dance, or meme can go from funny
to “please, not this again.” It’s not a lack of creativity; it’s simply the nature of our fast-
paced digital world.
And for creators, that pressure constantly to deliver something fresh can feel
overwhelming. But here’s a reminder I’ve had to give myself, that everyone gets content
fatigue. It doesn’t mean you’ve lost your spark or that you’re “failing.” It just means your
brain needs time to recharge.
Trends will come and go, but your unique perspective is what sets you apart. So, if
you’re feeling burnt out, you’re not alone. Step back, take a break, live life offline for a
bit, and let inspiration come naturally.
– Brianna Aguilar
