Jane Ha is a Digital Performance & Analytics Coordinator at Media Advantage, where she brings program development, data-driven website SEO/AEO research with backend development, utilize Google Ads & Analytics to that drive measurable marketing growth for local clients and develop internal workflow tools that improve efficiency for Media Advantage.
She is a rare blend of creative production and data analytics. She began her career as a Digital Content Producer at FOX West Texas (KIDY), where she reimagined traditional news for digital-first audiences. She can film, edit, and produce high-performing content then build and analyze the systems that optimize it. This allows her to both capture audience attention and continuously refine performance through data, research, and technical execution.
She launched the 6 & 9PM preview reels, transforming local news into more engaging and accessible content, and drove a 325% increase in video views within eight weeks. She also led real-time social coverage for FOX Football Live and conducted interviews with artists including That Mexican OT, Kevin Fowler, and Randy Rogers.
To deepen the impact of her work in social media management and data analytics, Jane pursued a Master’s in Data Science & Analytics, a transition that now defines her approach. Today, she combines storytelling that backs up with data digital strategies that are both creative and performance-driven.
